Enhance your marketing skills and develop a comprehensive marketing plan for the revitalization of a consumer product in Canada. Students, in teams, will be required to complete research and analysis of the industry, market, company and existing marketing program, competition and the marketing environment. They will identify and measure the size of the target market, and plan the positioning and all elements of the revised marketing program. Financials will include a three year sales forecast and corresponding profit and loss statement for the revitalized product. In addition, each team will prepare and deliver a persuasive presentation of their marketing plan. Research skills, critical thinking and planning skills will be applied throughout the course.
Prerequisite(s): COMM 300 Workplace Writing Skills and BACC 100 Financial Accounting 1 and MKTG 310 Marketing Research